Makeup is FUN, creative, colorful, and an artistic form of expression.
Women and men can wear it for whatever reason they want…and most of the time, it’s NOT because of the social demands for beauty or to simply “impress” people. And even if those were the reasons, LAY OFF.
I am all right with this ad campaign. It uses simple text that emphasizes that individual women have their own individual reasons for wearing makeup as opposed to just putting some airbrushed celebrity at the forefront and making people feel ugly.
This ad campaign does get to the point as to why I wear and love makeup: because I want to. I wear makeup because I think it’s pretty, interesting, versatile, dynamic, and it makes me feel like I want to feel. I don’t need to wear makeup. I do not wear makeup for anyone other than myself. Makeup is about joy and becoming whomever you are!